There exist significant mismatches between expectations among potential car buyers and the reality of the automotive market, according to an analysis released this month by Edmunds.

The vehicle sale and purchase platform said most consumers have “held off on buying a new ride” because of market conditions, with 73% noting elevated car prices and 62% noting high interest rates, pointing to a market in which many are prevented from purchasing by low affordability.

Edmunds revealed that some 48% of surveyed consumers would like to spend $35,000 or less on their next vehicle, with some 14% saying they want to spend $20,000 or less on that next purchase. Yet the average transaction price for a new vehicle was almost $48,000 as of this summer, while there were nearly zero new vehicle sales under the $20,000 benchmark.

“Given transaction prices were $12,000 less six years ago, many consumers are simply unaware how many new vehicles have shifted into this price range due to not just inflation but added features, technology and, in many cases, increased size,” the company said.

The persistence of elevated interest rates also dampens consumer purchases. Even as 75% of surveyed consumers said they want an annual percentage rate between 0% and 6%, some 60% of car buyers are financing their cars with an annual percentage rate between 4% and 9%.

The difficult vehicle market forces many to adopt new behaviors in order to make an affordable car purchase: surveyed consumers reported to Edmunds that they would defer a vacation, reduce spending on basic monthly needs, or cut expenditures on medical procedures, while others said they plan on working more hours or taking another job in order to afford a vehicle.

The analysis of car purchase expectations from Edmunds comes as expenses for car insurance are projected to rise nationwide. The amount which the typical car owner pays in insurance may increase 22% by the end of this year, according to a new report from insurance comparison shopping company Insurify, largely because of increased prices for cars and for car repairs.