Harley-Davidson said they would reverse many of their diversity, equity, and inclusion initiatives after conservative activist Robby Starbuck drew attention to the controversial programs.

Starbuck revealed on social media that the motorcycle manufacturer had implemented ambitious goals under which the company would “develop an inclusive and diverse organization at all levels and in all areas,” as well as “establish progressive and sustainable work environments, policies, and practices.” The exposure of the efforts prompted widespread backlash from Harley-Davidson enthusiasts and caused the company to reverse course.

Harley-Davidson revealed that they will “no longer have supplier diversity spend goals” and will ensure employee training is “absent of socially motivated content.” They will also limit sponsorship activities to those which focus on motorcycling, first responders, active military, and veterans.

“We believe having both a broad employee and customer base is good for business and that ultimately everybody should experience the joy of riding a Harley-Davidson,” the company remarked in a statement. “We remain committed to listening to all members of our community as we continue on our journey together as the most desirable motorcycle brand in the world.”

Starbuck recently induced similar policy changes at agricultural equipment firm John Deere and home improvement retailer Tractor Supply Company, asserting that their diversity, equity, and inclusion programs were at odds with the values of their predominantly conservative consumers.

“At this point I think we can safely say that my strategy to bring back normalcy works. You just need to report the truth to people about what’s happening in corporate America,” Starbuck previously commented on social media. “Woke corporate executives all fear that their company is next to be exposed. Some will now drop their programs without us ever even doing a story.”